Colgate has created a very ingenious advertising campaign to promote their dental floss.
But before I explain to you the main detail of these images, I will let you appreciate them quietly…
Allright……
now that you had time to quietly observe the images, in the FIRST AD you will now notice that she has one additional finger in her hand,
in the SECOND AD a phantom arm is floating there and,
in the THIRD AD the man has only one ear…
This is written on the Red Arrows in each photo
The campaign attained its purpose, because it proved that food remaining on your teeth draws more attention than any physical defect…